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Does this ring a bell?

The sound of a phone ringing is being subtly woven into the audio of TV (and probably radio) commercials.

You are watching TV.
A commercial break.
Your mind’s shutters come down.

Ring! Ring!

Phone?

Your shutters fly up.
You are NOW watching a commercial.

This is the snarliest, sneakiest, most insidious trick to trap you to pay attention to the advertising since the gratuitous giggle of little girls was tagged to the end of everything.

The sound of a phone ringing is being subtly woven into the audio of TV (and possibly radio) commercials. The actual ring tone is even tailored to the target of the commercial. Selling funeral plans to oldies will use traditional bell sounds. Equally dubious products claiming to suck up pimples will underlay the ring tone most popular with teens.

What can we do about it? Not much. There are no laws against this.