Does this ring a bell?

The sound of a phone ringing is being subtly woven into the audio of TV (and probably radio) commercials.

You are watching TV.
A commercial break.
Your mind’s shutters come down.

Ring! Ring!

Phone?

Your shutters fly up.
You are NOW watching a commercial.

This is the snarliest, sneakiest, most insidious trick to trap you to pay attention to the advertising since the gratuitous giggle of little girls was tagged to the end of everything.

The sound of a phone ringing is being subtly woven into the audio of TV (and possibly radio) commercials. The actual ring tone is even tailored to the target of the commercial. Selling funeral plans to oldies will use traditional bell sounds. Equally dubious products claiming to suck up pimples will underlay the ring tone most popular with teens.

What can we do about it? Not much. There are no laws against this.

Advertisements

Posted on June 12, 2011, in television and tagged , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: